Programmatic TV is poised to revolutionize TV advertising
Programmatic TV is the technology-based empowerment of the planning, buying, measurement and optimization disciplines of traditional television advertising and due to its simplicity and efficiency, it’s poised to bring sweeping changes to the world of television.
Skynet will simplify television advertising like never before
Television is the world’s largest and most dominant medium. But to hold its sway in a fast changing digital environment , the time-consuming and challenging process of television advertising needs to get simpler. Skynet, the Programmatic Television platform by SureWaves, seeks to simplify television advertising and completely redefine its future in the coming days.
Television will continue to dominate and here is how
Television can grow on the strength of a programmatic platform. Programmatic is truly is the need of the hour, as it marries the aspiration of using television as a high Return-on-Investment advertising medium, with the ease and effectiveness of digital advertising, thus allowing all advertisers the possibility of advertising on television channels in a simplified fashion.
How Skynet would benefit you
Data-driven targeting and buying
Harness the latest audience measurement data to reach targeted audience more effectively
Speed up planning and buying
Launch campaigns at the click of a button with automated buying and scheduling
Real-time reporting and course correction
Monitor campaign performance in real time with an ability to optimize the campaign
Maximise inventory sales
Optimise your sales by garnering more revenue for your airtime inventory
Open your inventory to more buyers and expand beyond your salesforce
Control and transparency
Always be in total control of your inventory and rates