Get ready to experience the real power of Programmatic TV

Skynet is a first-of-its-kind Programmatic Television Advertising Marketplace that enables marketers to intelligently plan and efficiently buy audiences on broadcast TV channels.

We Believe

Programmatic TV is poised to revolutionize TV advertising

Programmatic TV is the technology-based empowerment of the planning, buying, measurement and optimization disciplines of traditional television advertising and due to its simplicity and efficiency, it’s poised to bring sweeping changes to the world of television.

Skynet will simplify television advertising like never before

Television is the world’s largest and most dominant medium. But to hold its sway in a fast changing digital environment , the time-consuming and challenging process of television advertising needs to get simpler. Skynet, the Programmatic Television platform by SureWaves, seeks to simplify television advertising and completely redefine its future in the coming days.

Television will continue to dominate and here is how

Television can grow on the strength of a programmatic platform. Programmatic is truly is the need of the hour, as it marries the aspiration of using television as a high Return-on-Investment advertising medium, with the ease and effectiveness of digital advertising, thus allowing all advertisers the possibility of advertising on television channels in a simplified fashion.

Powered by DeepSense Technology

Today, one has to sift through tons of algorithm and massive data to arrive at advertising decisions that can greatly impact the fortunes of the advertiser. With such a tremendous quantum of data to deal with, the technology to filter it needs to be highly robust too. Skynet’s smart technology solves this problem by bringing together the tools of efficient data mining, strategic decision-making and data analytics.

The DeepSense Technology promises to be the pulsating nerve center of all television advertising activities and decision-making. It provides advertisers a plethora of options in audience buying and maximises the value of TV spots. DeepSense is the reverberating core of this cutting-edge platform that is on the verge of revolutionizing television advertising like never before.

How Skynet would benefit you

Data-driven targeting and buying

Harness the latest audience measurement data to reach targeted audience more effectively

Speed up planning and buying

Launch campaigns at the click of a button with automated buying and scheduling

Real-time reporting and course correction

Monitor campaign performance in real time with an ability to optimize the campaign

Maximise inventory sales

Optimise your sales by garnering more revenue for your airtime inventory

Yield maximisation

Open your inventory to more buyers and expand beyond your salesforce

Control and transparency

Always be in total control of your inventory and rates

Brands

Planning campaigns couldn’t get easier than this.

Broadcasters

Optimize the yield of your inventory, like never before.

Brands

Planning campaigns couldn’t get easier than this.

Broadcasters

Optimize the yield of your inventory, like never before.

Brand Partners

Broadcast Partners

Data Partner

An industry body set up to design, commission, supervise and own an accurate, reliable and timely television audience measurement system for India.
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